Trust and Data Handling | Brummell for Merchants

What the app reads

Your catalog: products, variants, Shopify product categories, types, tags, titles, photos and stock, to work out what goes with what.
Your theme: where the Brummell blocks sit, so the admin can tell you what is placed and what is not.
Your orders: which orders include a piece added through Brummell, to compare the two groups.
Brummell has not requested Shopify's Protected Customer Data access (status checked October 19, 2026). Without it, Shopify withholds customer names, emails and addresses from the app, on orders too.

An AI model reads your product photos to describe each piece: category, colour and occasions on every plan, and silhouette, pattern and material on Growth and up. Nothing from your catalog is used to train a model.
On Growth and up, occasions and colours are copied into Brummell fields on your own products, never over a value you typed. They stay on your products if you uninstall.
Those fields sit on your products, where anything that reads your catalog, AI shopping agents included, can use them. We do not promise placement in any agent.
Styled picks: A look your catalog cannot complete would show with a hole in it, or not at all. Styled picks are what let a tops-only or dresses-only brand show complete outfits, and they raise the number of products that can show an outfit in your review. Each one is labelled Styled pick, never priced, with no add button, and never sold by anyone. Brummell earns nothing from a pick. Your Brummell admin shows the picks shown in the last 30 days. Hide any single pick, or turn the feature off with one switch.

Funnel events per visitor token: impressions, block views, add to cart, checkout started, purchase and refund, plus try-on and outfit editor events where those are on.
Which group each visitor is in. The token is random and carries no name, email or address.

Available to US stores only. On by default, and you can switch it off in the app at any time.
The shopper confirms they are 18 or older before uploading.
Framing is checked in the shopper's browser. Face and body positions never leave the device.
The shopper chooses whether their face is included ("Include my face" starts ticked). If they untick it, the browser crops the photo just below the chin before it is uploaded.
Every upload is moderated. Uploads are kept up to one hour. The finished image is deleted after 7 days.

Only shoppers who use the Brummell app and sign in on your store can see their own pieces in an outfit, and only on stores that accepted the Merchant Terms.
Each piece is shown only to its owner, through a link that expires after ten minutes, with no name or size attached, and at most three per category on your store.
You never see a shopper's own pieces. The admin shows counts, such as how many shoppers were shown their own pieces, never which pieces.
At the cart, a shopper can add the order to their Brummell wardrobe with the line Add items to my Brummell wardrobe. It starts ticked on US storefronts and unticked everywhere else.
The Merchant Terms forbid collecting, recording or reusing anything from a shopper's wardrobe, including through analytics or session recording tools, so exclude Brummell's blocks from them.

Usage charges: billed only after you approve them on Shopify's page and never past the amount you approve there. You can set a lower limit of your own or turn pay as you go off. Views we identify as coming from bots are refunded, whether or not you ask, and you have 60 days to dispute a charge.
Statistics across stores: Brummell may publish figures that combine many stores' results. Each one is aggregated and de-identified, draws on at least 10 merchants, and no store makes up more than 40% of it. Email support@brummell.tech to be left out.
Models you upload for Brand Looks: adults only, with their written consent to AI images in the Brummell app. Delete the model when that consent ends and its pictures are removed. We may ask for the consent, to be sent within 10 business days.
Reinstalling: a staff member accepts the Terms again in the app. Until then, features that need acceptance, such as shoppers' own pieces, stay off.

Shopify's mandatory privacy webhooks (customer data request, customer redact, shop redact) are handled.
When you uninstall, your store's Brummell data is deleted within 48 hours. The setup guide lists exactly what goes and what stays.
Privacy questions: support@brummell.tech. Brummell, Inc., 23 Waverly Place, New York, NY 10003.

The Shopify app privacy policy and the Merchant Terms cover the app on your store. The Brummell privacy policy covers this website and the Brummell iPhone app.