Pricing
Priced on product views, never on your revenue.
An impression is one product page view where Brummell shows, however many blocks render on it. Billing runs through Shopify, monthly.
Brummell is not listed on the Shopify App Store yet. Until it is, stores join through a pilot.
Free
No card needed
2,500 impressions a month included
Then blocks pause, or turn on pay as you go: $3 per 1,000 more, up to $99 a month
- Versatility Strip and the outfit editor
- Cost per wear on prices
- Catalog check on install
- 25 try-on renders a month, then try-on pauses
Starter
14-day free trial
40,000 impressions a month included
Then $3 per 1,000 more, never past the amount you approve on Shopify
- Everything in Free
- Complete the Look, Style Banner and Cart Companion
- Outfits built around a signed-in customer's past purchases, from App Store launch
- Results against a comparison group
- 300 try-on renders a month, then $0.15 each up to a cap you set (default $50)
Growth
14-day free trial
120,000 impressions a month included
Then $2 per 1,000 more, never past the amount you approve on Shopify
- Everything in Starter
- Silhouette, pattern and material read from your photos
- Trend alignment report
- Occasions and colours copied into your product fields
- Brand Looks in the Brummell app
- Priority support
- 1,000 try-on renders a month, then $0.12 each up to a cap you set (default $150)
Pro
350,000 impressions a month included
Then $1.25 per 1,000 more, never past the amount you approve on Shopify
- Everything in Growth
- Product data report
- 2,000 try-on renders a month, then $0.10 each up to a cap you set (default $400)
Every plan also trades your traffic for Brummell accounts. You see how many, per 1,000 impressions.
Scale, from $749 a month
For stores past 350,000 impressions a month. Set up with us, with a cap sized to your traffic.
Past the included impressions
Paid plans start with pay as you go on: the blocks keep showing and each extra 1,000 impressions is billed at your plan's rate, never past the amount you approve on Shopify. In Plan & billing you can set a lower limit or turn pay as you go off; at a limit the blocks pause until the cycle resets. On Free they pause unless you turn pay as you go on. Views we identify as bots are refunded. We email you at 80% of your included impressions and again at the limit.
Trials
Starter and Growth come with a 14-day free trial, once per store. Change or cancel your plan at any time.
Try-on
Only for US stores, and on by default. Renders past your allowance start only when you turn them on, and are billed as a separate usage line on your Shopify bill, never above the cap you set. Each person is capped too: 3 renders a day for a visitor, 10 a day and 150 a month signed in.
Pilots
Pilots are free and separate from these plans. Afterwards you choose a plan: 30% off the first six paid months, and your plan price locked for twelve months from the first paid month.
See your own catalog, styled as full outfits.
Send your store address and we send back what Brummell would show, before you install anything. Or install on Shopify and see it yourself.