Set up Brummell on your Shopify store

Install Brummell from the Shopify App Store and approve the access it asks for. The app opens inside your Shopify admin on the Overview tab and starts checking your products on its own. There is nothing to configure first.

Then open the Settings tab and accept the Brummell Merchant Terms (read them here). Until you accept, pieces from a shopper's own Brummell wardrobe stay off on your store.

Start with the product page. That is where outfits sell. Two blocks go there:

• Versatility Strip: three ways to wear the product, right above Add to cart.
• Complete the Look: the pieces that finish the outfit, each added to the cart in one tap.

On the Overview tab, Get set up has an Add button for each. The Placements tab lists every block with an Add in theme editor button. Either one opens your theme editor with the block already added. Click Save there to publish it.

Other pages are optional. Add them from the Placements tab when you are ready:

Every block reserves its space before it loads, so your page doesn't jump while outfits appear. To pause a block without touching your theme, untick Show on my store on its card in Placements.

View as a shopper. A small share of visitors, chosen at random (up to 1 in 5), are in a comparison group and never see Brummell, so results can be compared. That can include you. If a product page shows nothing, use the View as a shopper button on the Placements tab to open your store as a visitor who sees Brummell.

Look up a product. At the top of the Pairings tab, type part of a product's name. Brummell tells you whether that product shows outfits and, if not, why. You also see the outfit shoppers get on its page and a View as a shopper link for it.

Per-product switches. In the same look-up you can turn on Don't show Brummell on this product (its page shows no outfit, your Outfits stay saved) or Don't use this product in outfits (it won't be suggested with other products, except in an Outfit you made).

Brummell reads your products, including the Shopify product category, product type, tags, titles and photos, to work out what each piece is and what goes with it. There is nothing to fill in per product. The first check runs when you install (Get set up shows its progress), and new or changed products are picked up automatically. Outfits show on clothing products and use pieces you sell, in stock.

Outfits. For a hero product whose outfit you want to choose yourself, press Create an outfit under Outfits on the Pairings tab, pick the product, then the pieces. Give it a title if you like, and tick where it shows: Complete the Look, Style Banner or both (the Strip and the Lookbook are marked coming soon). A note under each Outfit says what your storefront shows.

An Outfit wins over everything else and shows exactly the pieces you chose: Brummell adds nothing to it, so an Outfit without shoes shows without shoes. It goes live when you save. In the Style Banner it can carry a photo of the whole look; without one, its pieces show together. Products in your Outfits and your Pair with field come first everywhere else; Brummell fills in the rest from your catalog.

The Pair with field. On the Pairings tab, Add Brummell fields to my products adds a Pair with field to every product in your Shopify admin. Products you choose there are shown next to it and win over Brummell's own picks. Complementary products you set in Shopify Search & Discovery count as your picks too.

Results live on the Overview tab. Brummell compares shoppers who see it with the comparison group, on your own store's data. Until enough product views with Brummell have come in, it shows how many it has collected so far. Busier stores get a result sooner, and there is nothing for you to do in the meantime.

Orders with products added from Brummell counts orders that include a piece added through Brummell, with times shown, add-to-carts and orders for each block. Download CSV (30 days) exports it. This is a count, not the comparison: the comparison-group result above it is the controlled one.

Revenue from Brummell adds this month sits under the comparison result: the value of the cart lines Brummell added, after discounts, this calendar month. With try-on on, Virtual try-on, last 30 days shows openers, try-ons, add-to-carts and orders.

Plans, prices and what each one includes are on the pricing page. Billing runs through Shopify. To change plan, use Plan & billing at the top of the app.

Email us at support@brummell.tech (write an email). We reply within one business day; Growth and up get priority support.

Inside the app, the Feedback button at the top of the page sends a note straight to us, and Help links back to this guide.