Privacy Policy

Effective Date

November 3, 2026

Who we are

Brummell ("Brummell," "we," "us," or "our") is a mobile application that helps you find outfit combinations from clothes you already own. Brummell is operated by Brummell, Inc., 23 Waverly Place, New York, NY 10003, USA. Brummell, Inc. decides how and why your information is used (in EU and UK law, it is the "controller").

Contact: support@brummell.tech

Scope of this policy

This policy describes how we collect, use, store, and share information when you use the Brummell mobile application, the brummell.tech website, and related services (the "Service").

This policy applies to everyone who uses the Service. The Service is open to the public in the United States. Outside the United States it is available only to people we invite to test it. If you are in the European Economic Area (EEA), the United Kingdom or Switzerland, the section "If you are in the EEA, UK or Switzerland" also applies to you.

You must be 18 or older to use Brummell.

What we collect

We collect only the information needed to make Brummell work.

Information you provide

• Account information. Your email address. You sign in with a one-time code sent to your email, or with Apple or Google, in which case we receive the name and email address they share with us. We do not store passwords.
• Style preferences. Your answers to the onboarding style cards, your ratings of outfit suggestions, and preferences you set, such as occasions, colors, brands, and budget. From these and from what you wear and own, we work out your style radar: how much your style leans toward each of eight styles. It stays private unless you choose to show it on your Explore profile.
• Wardrobe photos and items. Photos you take with the camera, choose from your photo library, or share to Brummell from other apps. Also product links you paste, order emails, or a list of your purchases from your AI assistant, that you send to add@brummell.tech, and any details you add or correct.
• Forwarded order emails. If you forward an order email, we read it to find the clothing, shoes, bags and accessories you bought (name, brand, size, color, price, order date and the store's product photo) and add them for you to review before they join your wardrobe. We ignore everything else in the email, such as your delivery address and payment details. We keep a copy of the original email for up to 30 days so we can fix problems with an import, then delete it. If an email has no clothing in it, we empty our copy as soon as we have read it. The clothing we find stays in your account, as items in your import list and as drafts for you to review, together with the store, the order details and the email's subject line, until you remove it or delete your account. If an email comes from an address that doesn't match a Brummell account, we don't keep it. If you ask your own AI assistant (such as Claude, Gemini or ChatGPT) to send us a list of your purchases, we read that list the same way. Your assistant reads your mailbox under its own provider's terms; Brummell never gets access to your mailbox. If you set up a rule in your own email app that forwards order emails to us automatically, such as a Gmail filter, you decide what it matches (we suggest only order and receipt emails) and you can remove the rule in your email app at any time. We read each email it sends only to find clothing, and a copy with no clothing is emptied right away. When Gmail asks you to confirm the forwarding address, we read that confirmation email to show you its code in the app.
• Other email addresses you link for imports. If your orders arrive at an email address other than the one you sign in with, you can link that address in the app. We send a 6-digit code to it, valid for 15 minutes, and we only accept forwarded orders and purchase lists from that address once you have entered the code. We keep the address, and the code only in scrambled form until it is confirmed. You can link up to 3 addresses, and an address can be linked to one Brummell account at a time. We keep a linked address until you remove it in the app or delete your account. If you never enter the code, the address you typed stays on your account until you delete your account.
• Wear log and plans. What you wore and when, and the outfits you plan ahead.
• Outfit Check photos. If you use Outfit Check, photos of you wearing an outfit. We analyze the clothing only, never the person.
• Virtual Try-On photos. If you use Virtual Try-On, full-length photos of yourself, which are sent to our rendering provider to create your try-on images. The app checks each photo on your device first, including finding where your face is. If you turn off "Include my face," the app uses that to crop the photo just below the chin before it leaves your device, so your face is not uploaded. If you saved a photo with your face and later turn "Include my face" off, the app crops it on your device and we keep your full photo privately in your account so you can switch back without a new photo; only the version you choose is sent to our rendering provider, and both are deleted when you remove that pose, delete your Try-On photos, or delete your account. If the app sees a bag in a Try-On photo, it can send the photo to our image-editing provider to remove the bag before the photo is saved; you see the edited photo and choose whether to use it or keep your original. We do not create face templates or face geometry, and we never use your photos to identify you.
• Try-On photos saved from partner stores. If you choose to save your try-on photo to a Brummell account, we keep it in that account so you can use it on any store with Brummell and in the Brummell app. It is private to you, is not shared with the store, and is deleted when you delete it, delete your account, or after 24 months without signing in. We use it only to create try-ons and never to identify you.
• Looks and outfits saved from partner stores. If you are signed in to Brummell on a partner store and save a try-on look or an outfit there, we copy it into your Brummell account so it appears in your wardrobe. For a saved look we keep the store's name, when you saved it, and the try-on image, which is an AI-generated picture of you wearing the store's clothes, made from your Try-On photo; the image is kept privately and only your account can open it. For a saved outfit we keep the store's name, the outfit's title and occasion, and the pieces in it. For each store piece that is its name, a link to the store's product page and a link to the store's product photo. Store pieces are a record of the outfit and are not added to your wardrobe as items. Saved looks and outfits are private to you and are not shown to other users. We do not use them to identify you.
• Your circle. If you invite someone to your circle or accept an invite, we keep the connection, the looks you put together for each other (the pieces chosen, and an optional note and occasion), requests for a look (with an optional date), the reasons you pick when a look is not for you, the asks you send your circle (the outfits in them, with a copy of each outfit's photo or accepted Virtual Try-On image when it has one, an optional occasion, date and note, and the votes, with any reason or note a voter adds), requests to borrow a piece (the piece, an optional date and note, and the answer), and any block or report you make. When you create an invite link you can add a name for who it is for; only you see it. Invite links work once and expire after 7 days. If someone invites you from your Explore profile, we show you the invite in the app and send one email to the address on your Brummell account with a link to accept it; the person who invited you never sees your email address, the link works only for your account, and if you decline or ignore it they are not told.
• Pieces marked as away. If you mark a piece as away (on loan, at the dry cleaner, at the tailor, or other), we keep the reason, an optional note, when it went away, the date you expect it back, and whether you want a reminder. If you lend a piece through a borrow request, we also keep who has it. Marking the piece as back clears these details.
• Your Explore profile and the Looks you share. Every account gets an Explore profile with a handle made from your name, which you can change. We keep your handle, an optional display name, and your Explore profile settings (whether your profile is private, whether your profile photo is shown, and whether try-on images show on your Looks). If you share a Look, we also keep your confirmation that you are 18 or older, the Look's image (made from the photos of its pieces in your wardrobe, or the Virtual Try-On image you accepted for that outfit), the photos of its pieces, each piece's category, color and short name, and the Look's occasion and season. We also keep the Looks you love, save or hide, and any report or block you make. If you try on someone else's Look, the Virtual Try-On image you accept is kept with that Look in your Saved and is private to you; your name, but not the image, shows under that Look in "Inspired by this outfit" to people who can see it (only your name if your profile is private). If you choose Post my try-on to Lookbook, we publish that image as your own Look, linked to the original and listing the original Look's pieces; it follows your profile privacy, and removing it does not delete your Try-On image.
• Messages and feedback. Messages you send in style chat, feedback you send us (including an optional screenshot), and your answers to in-app polls.
• Purchases. Your subscription and purchase status, provided by Apple through RevenueCat. We never receive your payment card details.

Information collected automatically

• Usage events. Which screens you view, which suggestions you rate, and which features you use, linked to your account ID. This is collected via PostHog, our analytics provider, and in our own database. We do not record your screen, and we do not use your IP address to work out your location for analytics.
• Your usage analytics choice. This is the same split a website makes between necessary cookies and analytics cookies: what the app needs to work is always on, and usage analytics is the part you choose. In the EEA, the UK and Switzerland, we ask when you first open the app, and usage analytics stays off unless you say yes. Elsewhere it is on unless you turn it off. Either way you can change it at any time in the app's settings. When it is off, we stop sending information about you to PostHog, from the app and from our servers, and we stop recording which screens you view and which features you open. We still keep what the app needs to work (your wardrobe, ratings, saves, plans and wear history), the days you open the app, crash reports and security logs. We count those records, without your name, in internal totals that tell us whether the app works.
• Device information. Device model, operating system version, app version, and a device identifier.
• Crash and error data. Stack traces and device state when the app crashes or hits an error, linked to your account ID, via Sentry.
• Approximate location. If you allow location access, the app sends your location to our servers to fetch local weather. We round it to about 1 km before passing it to OpenWeatherMap and never store your precise location. We keep a city-level version (accurate to about 11 km) on your account so we can include your local forecast in emails, such as the weekly outfit ideas email. It is replaced each time you use weather features and deleted 30 days after it was last updated. Turning off location access stops updates.
• Time zone. The app reads your device's time zone setting (for example, "America/New_York") and we keep it on your account so limits reset, reminders arrive and emails are sent at the right local time. If you have not allowed location access, the app also uses your time zone to pick that zone's reference city (for example, New York for US Eastern time) and fetches that city's weather to adjust your outfit suggestions. Only the reference city's coordinates are sent to our servers and to OpenWeatherMap. They are not your location, and we never store them as your location.
• Security logs. To prevent abuse, our servers log your account ID and the IP address a request came from when you use features with usage limits. We delete these logs after 30 days.
• Notification token. If you allow notifications, a push token so we can send outfit reminders.

Processed on your device only

• Smart photo picker. If you give Brummell access to your full photo library, the app scans your library on your device to find likely clothing and outfit photos (using on-device image classification, which includes detecting whether a photo contains a person or a face). The results stay on your device. No photo is uploaded until you choose to add it. You can limit or remove photo access at any time in your device settings.
• Shared photos. Photos you share to Brummell from other apps are held on your device until you open the app and choose what to add.

Our website

• When you visit brummell.tech, we use PostHog to count visits and page views and measure how the site is used. It does not set cookies or store anything in your browser. To tell one visit from another within a day, PostHog turns your IP address and browser type, together with a random value that changes every day, into a code that can't be turned back into your IP address. Your IP address is not kept, the code can't link your visits on different days, and it is not used to work out your location.
• When an automated program (a search engine, an AI crawler or assistant, or a link preview) requests a page, we record the program's name and the page, not an IP address.
• If you ask for the beta link or contact us through the website, we receive your email address and any message you write.
• If you unsubscribe from our emails through the website, we record that choice.

How we use your information

• To generate outfit suggestions and personalize your experience.
• To provide features you use, such as Outfit Check, Virtual Try-On, Beautify, style chat, product search, and weather-aware suggestions.
• To improve the suggestion algorithm based on your feedback.
• To process subscriptions and in-app purchases.
• To send emails and notifications about your account, your wardrobe, and material changes to the Service.
• To send you emails about Brummell features and tips, such as a welcome email, a tour of features, a note when you haven't opened the app in a while, and weekly outfit ideas. These are marketing emails. You can unsubscribe with the link in each email, and turn most of them off in the app. Notifications can be turned off in the app or your device settings.
• To diagnose bugs and improve performance.
• To keep the Service safe and to detect and prevent fraud or abuse.

We do not sell your personal information, and we do not share it for targeted advertising. We do not use your photos or wardrobe data to train AI models, and we do not sell or license them to anyone for that purpose.

How we share your information

We share information with the service providers below, only as needed to run Brummell. They process it on our behalf, under their own terms and privacy commitments.

We update this list as our service providers change.

Other sharing

• Retailers. Brummell may link to products sold by other retailers. If you open one of those links, the retailer handles your visit under its own privacy policy, and may know you came from Brummell. On some purchases we may earn a small commission.
• Brands. Some Explore accounts belong to brands, meaning stores that use Brummell's app for their own store. When you view, save, rebuild with Wear it my way, or open a piece from a brand's outfit, we count it. The brand sees only daily totals across all Brummell users, for example how many people viewed or saved an outfit, never who you are or anything else about you. When you open a brand piece, the product page loads with tags in its web address (utm_source=brummell and brm_look) so the brand can see the visit came from Brummell. From there the brand handles your visit under its own privacy policy.
• Connected stores and assistants. Some partner stores, and AI assistants such as Claude or ChatGPT, can work with your Brummell wardrobe. Nothing is shared until you sign in to Brummell on that store's page or in that assistant and choose what it may see. By default a connected store learns only which categories you own, never your items, photos, or names. You can allow more for a specific store, and you can disconnect any store or assistant at any time in the app (Profile, Connected Stores and Assistants); it stops seeing your wardrobe right away.
• Partner stores (Looks you choose to show). When you share a Look that has a piece you bought from a store that uses Brummell's app, you can choose to also show it on that store. It is off unless you turn it on for that Look. To offer the choice, we check whether a piece in the Look came from an order you imported from that store and confirmed. If you turn it on, we keep a record of when you did, which wording you saw, and which of that store's products are in the Look, and the Look's picture can appear on those products' pages to anyone visiting the store. The store never receives your name, handle, email, account ID or any other information about you, and it gets no copy of the picture. Because you choose it, this is not a sale or sharing of your personal information. You can turn it off for any Look at any time in the app (Profile, Outfits shown on stores, or on the Look itself); it stops showing within a few minutes, and the product record is deleted.
• Other users. Apart from your Explore profile, your wardrobe, photos, and activity are private to your account unless you join a circle or share a Look to Explore. Your Explore profile shows your display name and profile photo; you can turn the photo off. Your Explore profile also shows a chart of the overall style of the Looks you share. If you turn on Show my style radar in your profile's Privacy settings (available once you reach the Curated milestone), the chart shows your style radar instead, worked out from what you wear, own, rate, save and plan. Other users see only the chart's shape, never the ratings, wear history or items behind it. It is off by default, the people who can see your profile can see it, and you can turn it off at any time. Other users never see your handle, but someone who knows it can use it to find your profile. Someone who already knows your full email address can also use it to find your profile; this only works with the exact address, never part of it, and your email address is never shown to them. If your profile is public, other users can find it and may see it suggested, and a Look you share to Explore is visible to every Brummell user until you remove it. If you make your profile private, only your circle sees your Looks, and your profile is not shown in search or suggestions. A shared Look shows the photos of its pieces from your wardrobe and, if the outfit has a Virtual Try-On image you accepted, that image: an AI-generated picture of you wearing the outfit, made from the photo you provided for Try-On. You can turn try-on images off for your Looks. A shared Look never shows your location or the rest of your wardrobe, and you can remove any Look, or all of them, at any time. Other users see how many people loved a Look, never who. When you and another person connect through an invite, each of you can see the other's wardrobe items (the photo of each piece as it appears in your wardrobe, which may be the photo you took and can show you wearing it, plus its category and color) and your display name, and you can send each other looks. People in your circle can also try your shared pieces on their own photo using Virtual Try-On, but only if you allow it for that person (it is on for new connections, and you can turn it off for each person at any time); the resulting image is private to them. Your wear history and the rest of your account are never shown. You can hide a piece from your circle, stop sharing your wardrobe with someone, disconnect, or block someone at any time. A look you send, including any note, is visible to the person you send it to. If you ask your circle about an outfit, the people you ask see that outfit's photo, or the Virtual Try-On image you accepted for it, when it has one. People who vote see the results only as combined totals; the person who asked sees each vote, with the voter's name and any reason or note. If someone sends you a look that is not for you, they see only that you have seen it, unless you choose to tell them, in which case they see the reasons you picked. A piece you mark as away cannot be styled or tried on by your circle; the people you share your wardrobe with see only that it is away, never why, your note, or who has it. If you ask to borrow a piece, its owner sees your display name, the piece, and any date and note you add, and you see their answer. Brummell only passes the request and the answer between you; we do not arrange, track or insure the handover or the return. If you share an outfit using your device's share sheet, you choose who receives it.
• Legal and safety. We may disclose information if required by law, or to protect the rights, property, or safety of Brummell, our users, or others. If a photo matches known child sexual abuse material, we block it, report it to the National Center for Missing & Exploited Children (NCMEC) as US law requires, keep the photo and the account details the report needs, and close the account.
• Business transfers. If Brummell is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that deal, and this policy will continue to apply to it.

We do not share your data with advertisers. We do not run advertising in the Service at this time.

How long we keep your information

• Account and wardrobe data: retained while your account is active. Items you remove from your wardrobe, and their photos, are kept in your account history (for example, so your wear history stays complete) until you delete your account. Email us if you want a removed item deleted sooner.
• Photos you upload, including Try-On photos: retained while your account is active, or until you delete them. Virtual Try-On images you did not accept are deleted after 30 days.
• Try-On photos: deleted automatically after 24 months without a sign-in, app use or try-on, whether you added them in the app or saved them from a partner store.
• When you delete your account: your account data and photos are deleted. Any remaining copies, such as in backups, are removed within 30 days.
• Forwarded order emails: the original email is deleted 30 days after we receive it, or right away when it has no clothing in it. Items you confirm stay in your wardrobe. The items we found in an email, and the email's subject line, stay in your account until you remove them or delete your account.
• Linked import email addresses: until you remove the address in the app or delete your account.
• Looks and outfits saved from partner stores: until you delete the outfit or delete your account. Removing a saved look hides it from your wardrobe; its image is deleted when you delete your account.
• Your circle: connections last until either person disconnects, blocks the other, or deletes their account. Looks, asks and borrow requests already sent stay visible to both people after a disconnect, and are hidden from both after a block. Connections, looks, borrow requests, blocks and reports are deleted when either account is deleted. An ask, including the copies of its outfit pictures, is kept until the person who asked deletes their account; a vote is deleted when the voter deletes their account.
• Looks shared to Explore: until you remove the Look or delete your account. A removed Look stops being visible right away and its image is deleted. Reports about a Look are kept until they are reviewed, and deleted with the Look.
• Looks shown on partner stores: shown until you turn it off, remove the Look, make your profile private or delete your account. The record of when you turned it on and off is kept with the Look and deleted when you delete your account.
• Security logs (IP address): deleted after 30 days.
• Photo safety check records: the record that a photo passed the check against known child sexual abuse material is deleted after 90 days. If a photo matches, we keep it and the related account details for as long as US law requires (at least one year), even if the account is deleted.
• City-level location: deleted 30 days after it was last updated, or when you delete your account.
• Analytics events: retained for 12 months in PostHog.
• Crash logs: retained for 90 days in Sentry.

Your rights and choices

You have the right to access the personal information we hold about you, get a copy of it, correct information you believe is inaccurate, and delete your account. You can delete your account at any time in the app (Profile). When you do, we also ask our analytics provider (PostHog) and our subscription provider (RevenueCat) to delete the data they hold linked to your account. For anything else, email support@brummell.tech. We will respond to verifiable requests within 30 days.

You can also withdraw photo library, camera, location, and notification access at any time in your device settings, turn usage analytics off in the app's settings, and unsubscribe from emails using the link in each email.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete it, the right to correct it, and the right to opt out of any sale or sharing of personal information. We do not sell or share your personal information as those terms are defined by the CCPA. We will not discriminate against you for exercising these rights.

Connecticut Privacy Rights

We respect consumer rights aligned with the Connecticut Data Privacy Act (CTDPA). Residents of Connecticut have the right to confirm whether we are processing their personal data, access such data, correct inaccuracies, obtain a copy, and delete personal data provided by or obtained about them. If we decline a request, you may appeal by replying to our decision or emailing support@brummell.tech with the subject "Privacy appeal."

If you are in the EEA, UK or Switzerland

This section applies if you use Brummell from the European Economic Area, the United Kingdom or Switzerland, including as an invited tester. It adds to the rest of this policy.

Why we may use your information (legal bases)

Transfers outside your country

Brummell is run from the United States, and our service providers store and process information mainly in the United States. Beautify photos made with ByteDance's model may be processed by BytePlus in Malaysia, Indonesia or the European Union. When your information is transferred there, we rely on the EU-US Data Privacy Framework (and its UK and Swiss extensions) for providers certified under it, and on the European Commission's Standard Contractual Clauses (with the UK addendum) for the others. You can ask us for a copy of the relevant safeguards by emailing support@brummell.tech.

Your rights

In addition to the rights above, you have the right to restrict how we use your information, to object to uses based on our legitimate interest (including any marketing email), to receive the information you gave us in a portable format, and to withdraw consent at any time without affecting what we did before. To use these rights, email support@brummell.tech. We reply within one month.

You also have the right to complain to a data protection authority, for example the one where you live or work. In Spain this is the Agencia Española de Protección de Datos (aepd.es); in the UK it is the Information Commissioner's Office (ico.org.uk).

Automated decisions

Brummell uses automated tools to suggest outfits and to check photos for safety. None of them makes decisions with legal or similarly significant effects on you.

Contact

We have not appointed a data protection officer or a representative in the EU or UK while Brummell is in testing there. Contact us directly at support@brummell.tech, or by mail at Brummell, Inc., 23 Waverly Place, New York, NY 10003, USA.

Children

Brummell is for adults. You must be 18 or older to use the Service, and you confirm this when you sign in. We do not knowingly collect personal information from anyone under 18. If we learn we have, we will delete it.

Security

We protect your information using:

• Encryption in transit (TLS 1.2+) for all data between the app and our servers.
• Encryption at rest for the database and stored photos.
• Row-level security in Supabase: users can only access their own data.
• Private storage for the photos you take or upload and for your Try-On photos, reachable only through short-lived links. Cut-outs and studio-style photos of your garments are stored at long, random web addresses so they load quickly; anyone who has one of those addresses can open that image, but the addresses cannot be listed or guessed.
• Limited, access-controlled staff access.
• Regular dependency and security updates.

No system is perfectly secure. If we discover a breach that affects your data, we will notify you and regulators where applicable law requires it, including US state breach notification laws and, where EU or UK data protection law applies, the competent data protection authority within 72 hours of becoming aware of it.

Changes to this policy

We may update this policy. We will post the updated policy here with a new Effective Date, and where the law requires more notice or your consent, we will give that notice or ask for it. Continued use of the Service after the updated policy takes effect means you accept it.

Contact

Questions: support@brummell.tech
Mail: Brummell, Inc., 23 Waverly Place, New York, NY 10003, USA