Brummellfor Merchants

Getting started

Live in three steps, no developer required

Brummell installs as Shopify theme app blocks, added through your theme editor rather than a code change. Setup takes about 10 minutes, but it is not automatic: you choose and confirm every placement yourself.

  1. 01

    Install the app

    Install Brummell from the Shopify App Store. It opens on the Overview and checks your catalog on its own: how many products can show a complete outfit, and which ones need a pairing. Nothing is placed on your theme yet.

    Brummell admin overview with the setup checklist: buttons that add each block in the theme editor, products ready for outfits, sales tracking, the optional cart drawer step, and what Brummell already set up.

    The Overview after install, example catalog

  2. 02

    Add each block you want, one click at a time

    Press Add Versatility Strip or Add Complete the Look on the Overview, or any block on the Placements tab. Your theme editor opens with the block already added. The Versatility Strip lands at the end of your product information: drag it just above the Buy buttons. This is one click per block, not a single switch.

    The Versatility Strip: the navy linen shirt styled three ways, casual, work and evening, each outfit made of the store's own pieces, with a Try on button on every outfit.

    Where the Strip ends up: just above Add to cart

  3. 03

    Save and publish

    Click Save in the theme editor and the block goes live. Repeat step two for any other surface, any time. To pause a block without touching your theme, untick Show on my store on its card in Placements.

Or let us do it

Pilots get a done-for-you install: we place and check the blocks from a collaborator account, and you approve every change.

Which theme?

Checked against 20 Shopify Theme Store themes, Dawn and Horizon included. Works with any Online Store 2.0 theme that supports app blocks, and if you publish a new theme that has lost the blocks, we email you. Stuck? Shopify's Sidekick can answer questions about Brummell inside your admin.

Want the full walkthrough, from checking what shoppers see to measuring results? Read the setup guide →

See it on your catalogInstall on ShopifyComing soon
See it on your catalogInstallComing soon