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Terms of Service

Effective Date

October 28, 2026

Agreement

These Terms of Service ("Terms") govern your access to and use of the Brummell mobile application, the brummell.tech website, and related services (the "Service"), operated by Brummell, Inc. ("Brummell," "we," "us," or "our").

By creating an account or using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.

Please read the "Dispute resolution" section carefully. It requires most disputes to be resolved through individual binding arbitration, not in court, and waives class actions and jury trials. You can opt out within 30 days.

Eligibility

You must be at least 18 years old to use the Service.

The Service is open to the public in the United States. Outside the United States, it is available only to people we invite to test it.

Your account

You are responsible for:

  • Providing accurate information when creating your account.
  • Keeping access to your email and sign-in accounts secure.
  • All activity that occurs under your account.

You may delete your account at any time from within the app. Deletion is permanent and removes your wardrobe, photos, and history. It does not cancel a subscription billed by Apple, which you manage in your App Store settings.

Acceptable use

You agree not to:

  • Use the Service for any illegal purpose.
  • Upload a photo of anyone other than yourself unless they have agreed to it, or content that infringes intellectual property rights or violates another person's privacy.
  • Upload content that is sexually explicit, harmful, harassing, or otherwise objectionable.
  • Use Outfit Check or Virtual Try-On with a photo of anyone other than yourself, even with their permission, or with a photo of a minor. Virtual Try-On shows the person in your photo wearing other clothes, so it is only for pictures of you.
  • Use the Service to make or share an image that shows a real person other than you, or present an image the Service generated as a real photo to deceive, impersonate, harass or sexualize anyone.
  • Attempt to reverse engineer, scrape, or interfere with the Service, or to get around usage limits or credits.
  • Use automated means to access the Service without our written permission.
  • Resell or commercially exploit the Service without our written permission.

We may remove content, including Try-On photos and generated images, and suspend or terminate accounts that violate these Terms.

Sharing Looks to Explore

Every Brummell account has an Explore profile with a handle made from your name, which you can change. Your profile shows your display name and profile photo; you can turn the photo off. Other users never see your handle, but someone who knows it can use it to find your profile. You can choose to share a Look (an outfit made from pieces in your wardrobe) to Explore. If your profile is public, every Brummell user can see your shared Looks. If you make it private, only your circle can see them, and your profile is not shown in search or suggestions. A shared Look shows the photos of its pieces from your wardrobe, their category and color, and the occasion and season. If the outfit has a Virtual Try-On image you accepted, the Look also shows that image, an AI-generated picture of you wearing the outfit made from the photo you provided for Try-On, unless you turn try-on images off for your Looks. A shared Look never shows your location or the rest of your wardrobe. You can remove any Look, or all of them, at any time.

Trying on someone else's Look. If you try on another user's Look and accept the Virtual Try-On image, the image stays private to you, and your name appears under that Look in "Inspired by this outfit" (only your name if your profile is private). If you choose Post my try-on to Lookbook, the image is published as your own Look, linked to the original and listing its pieces, which belong to the person who shared the original; the photos of those pieces show only while the original Look is visible. It follows the same rules as any Look you share, and you can remove it at any time without losing your Try-On image.

  • Zero tolerance. We do not tolerate objectionable content or abusive users on Explore. Sexually explicit, harassing, hateful or violent content, content showing a minor, and content that is not clothing are not allowed.
  • Review. Every Look is checked automatically before anyone else can see it, and a Look that does not pass is not shown. Anyone can report a Look or block the person who shared it. Reported Looks may be hidden while we review them, and we act on reports within 24 hours.
  • Enforcement. We may remove any Look and suspend your ability to share, or your account, if you break these rules.
  • Your rights. Only share Looks whose photos you have the right to share. You can remove a shared Look at any time, and it stops being visible right away.

To report a problem, use Report on the Look or email support@brummell.tech.

Brand outfits. Some outfits in Explore come from brands, meaning stores that use Brummell's app for their own store. A brand outfit is made from the brand's own products and always shows a Brand label with the brand's name and store. Brands do not pay to appear in Explore, and an outfit is never placed higher because it comes from a brand. At most one in six outfits in your feed is from a brand, and following a brand only changes the order of brand outfits. When you open a brand piece, you go to the brand's product page, and anything you buy there you buy from the brand, under its terms (see Shopping and third-party links). If you use Wear it my way on a brand outfit, the brand pieces you keep are saved to your wishlist, never to your wardrobe. You can hide or report a brand outfit, or block a brand, like any other account.

Your pieces on stores. Some online stores use Brummell's app to show outfits. If you sign in with your Brummell account on one of those stores, Brummell may include one of your own wardrobe pieces in an outfit, so you can see how the store's products go with what you own. Only you see it, in your own browser, while you are signed in. Brummell shows the piece's photo through a link that expires and never gives the store its name, brand, size or anything else from your wardrobe. Every store must accept the Brummell Merchant Terms first, which forbid it from collecting, recording or reusing anything from your wardrobe. You can switch your pieces off on any store, and signing out removes them. The details are in our Privacy Policy and at app.brummell.tech/privacy.

Looks shown on partner stores. When you share a Look that has a piece you bought from a store that uses Brummell's app, you can also choose to show that Look on that store. It is off unless you turn it on, and you choose it for each Look; Looks you shared before this choice existed are never shown. If you turn it on, the Look's picture can appear on the store's product pages for the pieces you bought there, inside Brummell's own section of the page, to anyone visiting the store, including people who don't use Brummell. Your name, handle and photo, your other Looks and the rest of your wardrobe are not shown. The store cannot edit, download or reuse your Look, and it must not pay or reward anyone for showing one. Brummell does not pay you, and you get no credits or other benefit for turning it on. You can turn it off for any Look at any time in the app (Profile, Outfits shown on stores, or on the Look itself); removing the Look, making your profile private, or deleting your account also stops it. It stops showing within a few minutes.

Your circle and borrowing

Your circle is for people you know and choose to connect with. The Acceptable use rules apply to everything you send in your circle, including looks, notes, asks and votes. You can disconnect from, block or report anyone in your circle at any time.

Where borrowing is available, you can ask someone in your circle to borrow a piece, and they can choose to lend it. A loan is an arrangement between the two of you. Brummell only passes the request and the answer between you: we are not a party to the loan, and we do not arrange, track or insure the handover, the condition of the piece, or its return. Do not use borrowing to sell, rent or charge for pieces.

Your content

You retain all rights to the content you upload (photos, items, preferences).

By uploading content, you grant Brummell a limited license to:

  • Process your content to provide the Service, including through the service providers described in the Privacy Policy.
  • Store and display your content back to you.
  • Display a Look you choose to share to Explore to other users of the Service, until you remove it.
  • If you choose to show a Look on a partner store, display that Look's picture on that store's product pages for the pieces you bought there, to anyone who visits the store, until you turn it off, remove the Look or delete your account.

This license ends when you delete the content or your account, except for copies we must keep for a limited time as described in the Privacy Policy.

Images and text the Service generates for you, such as Try-On images, Beautify photos, and style advice, are for your personal, non-commercial use. You are responsible for how you use and share them, and the Acceptable use rules apply to them.

We do not use your content to train AI models or sell it to third parties. Showing a Look on a partner store because you chose to is not a sale: the store gets no copy of it.

If you send us feedback or suggestions, we may use them to improve the Service without any obligation to you.

AI-generated content

Many Brummell features are powered by artificial intelligence, including item recognition, outfit suggestions, Outfit Check, style chat, Beautify, and Virtual Try-On. AI output is generated automatically and can be inaccurate or incomplete.

  • Outfit suggestions and style advice are recommendations, not professional styling advice. Use your own judgment.
  • Detected item details, such as category, color, or material, may be wrong. You can correct them.
  • Virtual Try-On and Beautify images are illustrations. They do not show exactly how a garment will look or fit.

Shopping and third-party links

Brummell does not sell products. The Service may show products and links from other retailers. Purchases are made with the retailer, under its terms. Prices, availability, and product details are provided by the retailer and may change or be inaccurate. We may earn a small commission on some purchases, and this never changes the price you pay.

Brummell+ subscriptions

  • Brummell+ is an optional paid subscription, billed monthly or yearly through your Apple ID at the price shown in the app before you buy.
  • Your subscription renews automatically unless you cancel at least 24 hours before the end of the current period. You can manage or cancel it at any time in your App Store account settings.
  • If a free trial is offered, you will be charged when it ends unless you cancel at least 24 hours before then. Free trials are only for eligible new subscribers.
  • Refunds are handled by Apple under its policies.
  • We may change subscription prices or features. Price changes apply from your next billing period, and Apple will notify you as required.

Credits

Some features, such as Beautify and Virtual Try-On, use credits. Your plan includes a monthly credit allowance, which resets each month. Unused allowance does not carry over. Bonus credits may expire as described when they are granted.

Credits have no cash value and cannot be transferred, exchanged, or refunded, except where required by law or App Store policy. If a feature fails to deliver a result you spent a credit on, we return that credit automatically.

Beautify my whole wardrobe is a one-time purchase made through the App Store; it is not a subscription. It adds credits to the same pool as your other credits and starts Beautify on the eligible pieces in your wardrobe that do not yet have a beautified photo. The app shows the number of pieces and the price before you buy. If Beautify cannot finish a piece, we return its credit automatically. Your first redo of each piece in the batch is free; later redos use a credit. Credits from this purchase do not expire while your account is active. The purchase is charged to your Apple ID, and, like other credits, it is not refundable except where required by law or App Store policy; refund requests are handled by Apple under its policies. Beautify results are AI-generated and may not match your piece exactly.

Service availability

The Service is provided "as is" and "as available." We do not guarantee uninterrupted access.

We may modify, suspend, or discontinue the Service or any feature at any time.

Beta and early access

If you are using a beta, alpha, or pre-release version of the Service:

  • The Service may contain bugs and may not work as expected.
  • We may collect additional diagnostic information.
  • Features may be added, changed, or removed without notice.
  • You agree not to share screenshots, video, or details of unreleased features publicly without our written permission.

Termination

You may stop using the Service and delete your account at any time. We may suspend or end your access if you violate these Terms or if we stop offering the Service. Sections that by their nature should survive termination, including the disclaimers, limitation of liability, indemnification, governing law, and dispute resolution, will survive.

Apple App Store additional terms

If you downloaded Brummell from the Apple App Store, you acknowledge and agree that these Terms are concluded solely between you and Brummell, Inc., and not with Apple Inc. Brummell, not Apple, is solely responsible for the app and its content, maintenance, and support, and for addressing any claims relating to the app, including product liability, legal or regulatory compliance, and intellectual property claims.

To the maximum extent permitted by applicable law, Apple has no warranty obligation whatsoever with respect to the app. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any. Your use of the app must also comply with the usage rules in Apple's standard Licensed Application End User License Agreement (EULA) and the App Store Terms of Service.

Apple and its subsidiaries are third-party beneficiaries of these Terms and, once you accept them, may enforce them against you.

Intellectual property

Brummell, the Brummell name, logos, and the underlying technology are owned by Brummell, Inc. These Terms do not grant you any rights to our trademarks or proprietary code.

Disclaimers

THE SERVICE IS PROVIDED WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE, OR ANY AI-GENERATED CONTENT, WILL BE ACCURATE, ERROR-FREE, OR UNINTERRUPTED.

Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BRUMMELL AND ITS AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR DATA, ARISING FROM YOUR USE OF THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) $100.

Indemnification

You agree to indemnify and hold harmless Brummell from any claims, damages, or expenses arising from your violation of these Terms or your misuse of the Service.

Governing law

These Terms are governed by the laws of the State of New York and, for the arbitration agreement below, the Federal Arbitration Act, without regard to conflict of laws principles.

Dispute resolution

  • Talk to us first. Before starting a claim, you and we agree to try to resolve any dispute informally for 60 days. Email support@brummell.tech with your name, your account email, and a description of the dispute and what you want.
  • Binding individual arbitration. If we can't resolve it, any dispute arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration can take place by video, phone, or written submissions, or in person in the county where you live. Fees are set by the AAA's rules, and for claims under $10,000 we will reimburse your filing fee unless the arbitrator finds your claim frivolous.
  • Exceptions. Either of us may bring an individual claim in small claims court, and either of us may ask a court to stop infringement or misuse of intellectual property.
  • No class actions. You and we may bring claims against each other only individually, and not as a plaintiff or class member in any class, collective, or representative proceeding. The arbitrator may not combine more than one person's claims. If this class-action waiver is found unenforceable for a claim, that claim will be decided by a court, not in arbitration.
  • Jury trial waiver. You and we each give up the right to a jury trial for any dispute covered by this section.
  • Opting out. You can opt out of this arbitration agreement by emailing support@brummell.tech with the subject "Arbitration opt-out" within 30 days of first accepting these Terms, including your name and account email. Opting out does not affect any other part of these Terms.
  • Courts. Any dispute not resolved by arbitration will be decided in the state or federal courts located in New York County, New York, and you and we consent to personal jurisdiction there.
  • Changes to this section. If we change this section, the change will not apply to a dispute we already knew about before the change, and you may reject it by emailing us within 30 days.

If you live in the EEA, UK or Switzerland

If you use the Service as a consumer and live in the European Economic Area, the United Kingdom or Switzerland:

  • Nothing in these Terms takes away the rights you have under the mandatory consumer laws of the country where you live. Where these Terms conflict with those laws, those laws apply.
  • The "Dispute resolution" section (arbitration, the class action waiver and the jury trial waiver) does not apply to you. You can bring a claim in the courts of the country where you live.
  • New York law applies only to the extent it does not deprive you of the protection of the mandatory laws of the country where you live.
  • The "Disclaimers" and "Limitation of liability" sections do not limit our liability for death or personal injury caused by our negligence, for fraud, for gross negligence or intentional misconduct, or for any other liability that cannot be limited under the law of the country where you live.
  • If you buy Brummell+ through the App Store, Apple handles your purchase, including any right to cancel within 14 days, under its own terms.

Changes to these Terms

We may update these Terms. We will post the updated Terms here with a new effective date, and where the law requires more notice, we will give it. Continued use of the Service after the updated Terms take effect means you accept them.

Contact

Questions: support@brummell.tech
Mail: Brummell, Inc., 23 Waverly Place, New York, NY 10003